History of Mercedes & AMG
April 17 2025 - Mercedes-Benz of Temecula

The History of AMG and Mercedes

AMG emblem on a Mercedes vehicle parked at the Mercedes-Benz of Temecula dealership in Temecula, CA

A love of motorsports sparked the creation of AMG, which stands as the pinnacle of Mercedes-Benz vehicles. Its evolution from modest origins in the 1960s to a global powerhouse resulted from incredible vision and talent that reimagined what's possible on the road and the racetrack. Read on to explore how two engineers transformed their aspirations into a legacy that still motivates auto fans worldwide.

A Legacy of Performance: The Rise of AMG

AMG was established in 1967 by two passionate automotive engineers, Hans-Werner Aufrecht and Erhard Melcher, who worked together in the racing development division at Daimler-Benz. Their love for motorsports led them to establish a small engineering firm in Großaspach, Germany. AMG's name reflects its roots: A for Aufrecht, M for Melcher, and G for Großaspach. What began as a passion project to enhance Mercedes-Benz engines quickly turned into something extraordinary.

When Daimler-Benz pulled out of motorsports, Aufrecht and Mercher's determination didn't waver. Both continued refining engines in their spare time in Aufrecht's home garage.  In 1965, one of their colleagues raced with their modified engine and won ten times in the German Touring Car Championship. This success helped them rise as performance-tuning experts.

An iconic early moment for AMG occurred at the 24 Hours of Spa in 1971, where AMG transformed a Mercedes-Benz 300 SEL 6.3 into the popular Red Pig. The car finished second, firmly placing AMG on the motorsport map. 

A Synergistic Partnership: AMG and Mercedes

The remarkable partnership began in 1990 when AMG signed a cooperation agreement with Daimler-Benz AG. This collaboration significantly enhanced the acceptance of AMG products, leading to a rise in sales and services through Mercedes-Benz's extensive global network.

In 1999, AMG's relationship with Mercedes was strengthened further when DaimlerChrysler bought the company's majority share. By 2005, AMG was fully owned by DaimlerChrysler, which then changed its name to Mercedes-AMG GmbH. AMG focused on high-performance innovation through this acquisition while utilizing Mercedes-Benz's resources and global presence.

Engineering Excellence: Distinctive Features of AMG Vehicles

AMG vehicles are masterpieces of engineering with distinct features that allow them to connect with you as a driver.

Handcrafted Engines and Unmatched Power

The handcrafted engines of AMG vehicles are built by a single engineer using the One Man, One Engine philosophy. Each engine shows how skilled craftsmanship and advanced technology help create something innovative. Often featuring twin-turbocharging, these engines provide impressive power and quick responsiveness. The Mercedes-AMG G 63, for instance, boasts a 4.0-liter V-8 biturbo engine that churns out 585 horsepower and 627 lb-ft of torque; it's paired with a starter generator to further improve performance.

Performance-Enhanced Suspension and Transmission

Modern transmissions such as the AMG SPEEDSHIFT TCT 9G sports transmission are standard on AMG models and help with smooth gear changes for dynamic acceleration and fuel economy. The performance-tuned suspension systems provide excellent handling and stability even in extreme driving conditions, while the active suspension systems and selectable differential locks provide precise control on varying terrains.

Aerodynamic Design and Sporty Styling

AMG vehicles have aerodynamic upgrades that enhance airflow with large air intakes, vertical louvers, and AMG-specific body kits. Their sporty essence is highlighted by carbon fiber accents, bold body styling, and lightweight alloy wheels. The Mercedes-AMG G 63 showcases a striking radiator grille, extended wheel arches, and optional carbon fiber packages that make it truly eye-catching.

Innovative Technology

AMG vehicles offer Active Driver Assistance Technology for added safety. You can customize your driving experience through AMG DYNAMIC SELECT driving modes.

Personalization Choices

AMG lets you choose extensively from multiple customization options, including paint finishes, interior trims, performance upgrades, and carbon fiber details. You can also personalize your vehicle with unique packages such as the MANUFAKTUR Two-Finish Package or the AMG Night Package.

Racing Heritage

AMG's road cars represent the company's rich motorsport heritage. Every model aligns with the latest racing technology developed through years of winning in the most demanding competitive racing series.

Elegant Craftsmanship

Beyond performance, AMG automobiles' fine craftsmanship radiates luxury. Every element exudes strength and elegance, from the interior's premium materials, such as leather or carbon fiber, to the unique badging and trims.

The Future of AMG and Mercedes: Continuing the Legacy

Mercedes-Benz brand is adapting to the changing automotive market. The brand's future is focused on electrification, innovation, and preserving its historic heritage, and it has committed to electrifying the complete lineup by 2030. All flagship models, together with AMG, Maybach, and EQ sub-brands, are directly impacted by this strategic decision.

Mercedes is actively investing money into research and development that prioritizes sustainability. The company is implementing scalable electric platforms such as MB.EA for passenger cars, AMG.EA for performance vehicles and VAN.EA for commercial vehicles.

Maybach's Expansion and Electrification

The Mercedes-Maybach lineup will double in size by adding further vehicle variations to its product range. The sub-brand will cater to luxury electric vehicles for environmentally conscious customers.

EQ Sub-Brand: Leading the Electric Charge

The EQ sub-brand is pushing forward with Mercedes-Benz's electric ambitions. With models such as the EQS and EQE already available, the company plans to roll out even more electric vehicle-specific designs and standardized battery technologies. These innovations are all about enhancing range and charging efficiency while staying committed to sustainability.

Visit Mercedes-Benz of Temecula

At Mercedes-Benz of Temecula, our experienced staff will do everything possible to smooth the car-buying process and find a vehicle that matches your daily needs and preferences. Contact us to learn how our financing and service packages can boost your ownership experience or request a test-drive of your preferred car and discover firsthand what makes Mercedes-Benz so iconic.

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